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pop-up displays

Choosing the Right Display

Your company's display is often the first connection between your products and services and new customers. You want to leave a positive first impression. For this reason, design your display so that it publicizes your message quickly and conveys an appropriate image. Remember your goals and objectives for the show. Do you want to expand name recognition? Launch a new product or service? Increase direct sales? Your graphics, display and copy should be designed accordingly.
 

Attract Prospects Attention

 
Studies suggest you have four to six seconds to attract prospects' attention at the show, so keep your message simple. Make sure your headline says something important to your audience, like NEW or a promise to save them time, money, etc. Make your name or logo easy to see, however unless you are a household name it should not be the most predominate graphic on your display.
 

Determine your Display Budget

 
Will you use the display often during the year? If your future exhibiting plans are uncertain, consider renting a display. For frequent exhibiting, you may want to buy durable, long lasting display materials to counter the excessive wear and tear of frequent set-ups and dismantling.
 
Portable display systems are less expensive than custom-built systems.
 

Common Portable Displays and Exhibits:

 
Modular Truss and Hybrid Exhibits
 
Color and lighting can be used to convey your message. If you are not restricted to using company colors, consider the many studies conducted on how color affects moods and choose accordingly. Additional lighting can increase your booth's visibility in the crowd by 50% or more.
 
If purchasing a display is too expensive for your budget, consider decorating your booth with balloons, plants, skirted tables, foam board signs, banners, and carpeting. Your goal is to create a lively and colorful area.
 
The design, color, copy, and unique qualities of your display must reveal your company's image quickly to your audience at the show.  Think of your exhibit as the display window of your company store... a place where shoppers passing by will want to stop and browse.
 
For more exhibiting tips go to our Trade Show Tips.
 

Tags: banner stands, exhibits, hybrid, pop-up displays, portable displays, tabletop display, truss