ExhibitorEase Guide: Choosing the Right Location
The location of your booth in the exhibit hall is critical to your ability to draw qualified visitors. Each show hall is unique in its dimensions and configuration, so try to visit the hall prior to choosing your space. If visiting the hall is impractical, ask show management for a copy of the floor plans. Be sure to ask if the plans indicate blind spots or columns or poles that may interfere with visibility.
Section 2: CHOOSING THE RIGHT LOCATION
THINK ABOUT . . .
The decision on where to place your booth depends on many factors. How much traffic can your sales team handle effectively? What is the size and purpose of your booth? Where is the competition located? Do you need additional space for storage or demonstrating products? Study the floor plan carefully and ask the show manager for assistance if the plans are confusing.
Typical Space Layouts
Aisle (also known as in-line or linear)
Only one side faces the aisle
Surrounded by aisles on three sides
Surrounded by aisles on four sides
BE ALERT TO . . .
To determine your space requirement
Once you specify the requirements for the display and configuration of your booth, you will be better prepared to choose a location that will help you achieve your trade show goals. Remember to allow enough space for visitors to browse, and for product demonstrations, if necessary.
Section 1: Planning for the Show