ExhibitorEase Guide: Promotional Giveaways
Show visitors enjoy receiving free gifts! With careful planning, promotional giveaways will improve your company image, promote goodwill, and say “Thank You” to the person visiting your booth.
Section 5: PROMOTIONAL GIVEAWAYS
AN APPROPRIATE GIFT WILL . . .
Choose your company’s giveaway merchandise based on the goals you set and the audience you will target at the show. The gifts will benefit both your company and the recipient if you have strategically considered your objectives. For example, a distinctive giveaway can be used as a means to invite targeted, pre-qualified attendees to visit your booth. Or, if your goal is to boost name recognition, you can offer every passer-by a free carryall bag or coffee mug emblazoned with your company logo.
Before ordering your giveaways ask yourself the following questions
Careful planning of your promotional giveaways will complement your entire marketing and sales strategy. Visitors will remember your booth. The giveaways will act as unique, long-term reminders of the benefits of your product and services.
Develop a highly visible and creative display that will reflect your company’s professionalism and eliminate visitors who grab and run.
Order early to eliminate the stress of late deliveries, manufacturing goofs, or the disappointment in the quality of an item that cannot be replaced because of deadline restrictions.
TIPS . . .
Terminology you should know
Ad Specialties carry your advertising or promotional message. Like subtle billboards, they constantly suggest businesses, brand names, and slogans. Popular ad specialties include pens, coffee mugs, calculators and notepads.
Premiums are incentives for a specific action. If an attendee gets a free T-shirt for viewing a product demonstration, he or she is responding to a premium offer.
NOTE: To avoid conflicts, verify in advance that show management approves your giveaway.
Section 1: Planning for the Show